Ryman Healthcare has been named the most trusted brand in the retirement industry for 2020.
It is the sixth time that Ryman, New Zealand’s largest retirement village operator, has taken the top award in the aged care and retirement village category in the Reader’s Digest Most Trusted Brands awards.
Ryman previously won in 2014, 2015, 2016, 2018 and 2019.
The aim of the awards is to identify the names Kiwis recognise and trust the most.
The winners are chosen from a survey of 1,600 New Zealanders across 65 categories. Catalyst Marketing & Research surveyed respondents on which products they recognised and used, and which held their trust in each category.
Some of the comments singled out for Ryman by survey participants included praise for the ‘lovely, friendly care’, for being well managed, professional and reliable and for having beautiful, well-presented surroundings.
“There is a genuine feeling they are doing the best they can for those in their care,” one survey participant said.
Ryman’s Chief Executive Gordon MacLeod said it was an honour to receive such feedback, and resonated with the Ryman ethos of providing care that must be ‘good enough for mum – and dad’.
With the current lockdown situation in place due to COVID-19, that responsibility was in focus now more than ever.
“We are humbled to win this award. Our industry runs on trust and winning this award for the sixth time is testament to all the hard work that our teams do day in, and day out.
While it was always wonderful to win awards, the feedback Ryman regularly receives from its residents and their families was the best reward, Gordon said.
“We couldn’t do what we do without the support and goodwill of our residents and their families, and we thank them for it.”
Reader’s Digest Director Sheron White said winners were brands that were genuine, authentic, reliable and consistent – and only the best brands can manage this.
“Once again Ryman Healthcare has been voted the Most Trusted Brand in the aged care and retirement villages category.
“The category has been surveyed for the last seven years and this year is the sixth year that Ryman Healthcare has won the category – what an achievement! Well done Ryman Healthcare.”
Ryman has also won the Reader’s Digest Quality Service Award in the aged care and retirement village category five times.
Reader’s Digest Most Trusted Brand (aged care and retirement villages): 2014, 2015, 2016, 2018, 2019, 2020
Reader’s Digest Quality Service Award (retirement villages): 2015, 2017, 2018, 2019, 2020.