Ryman Healthcare has been named the most trusted brand in the retirement industry for the fifth time.
New Zealand’s largest retirement village operator took the top award in the aged care and retirement village category in the Reader’s Digest 2019 Most Trusted Brands awards. Ryman also won in 2014, 2015, 2016, and 2018.
The aim of the awards is to identify the names Kiwis recognise and trust the most.
The winners are chosen from a survey of 1,500 New Zealanders across 65 categories. Catalyst Marketing & Research surveyed respondents on which products they recognised and used, and which held their trust in each category.
Ryman was singled out for praise for having helpful and friendly staff, residents who love living in Ryman villages, and for providing care that is ‘’good enough for mum’’.
Ryman Healthcare Chief Executive Gordon MacLeod said it was humbling to win the award for the fifth time.
“Deciding to move into a retirement village is one of the biggest decisions people make in their retirement,’’ Gordon MacLeod said.
“Our residents trust us to look after their care and their security, and to care for them into the future. It’s a privilege to look after them.
“To win this award five times shows that we’re consistently delivering, and we will continue to do so.
“It is always nice to win awards, but the best reward is the feedback we get from our residents and their families each day.’’
Ryman villages are home to more than 11,000 residents in New Zealand and Australia and the team delivers more than 7 million hours of care each year.
“We’ve spent a lot of time building trust and it is something we never take for granted,’’ Gordon said.
“We always want to get better at what we do, and we’re rolling out a whole lot of innovations aimed at lifting care for our residents, and the experience of living in a Ryman village for our independent residents.’’
The Reader’s Digest survey has been run for 20 years, and the retirement industry has been included in the categories surveyed since 2014.
Reader’s Digest Director Sheron White said winners were brands that were genuine, authentic, reliable and consistent – and only the best brands can manage this.
“Once again Ryman Healthcare has been voted the Most Trusted Brand in the aged care and retirement villages category of this independent survey of over 1,500 New Zealanders.
“The category has been surveyed for the last six years, this year is the fifth year that Ryman Healthcare has won the category, what an achievement! Well done Ryman Healthcare.’’
Ryman Healthcare has also won Reader’s Digest Quality Service Award in the aged care and retirement village category four times.
Reader’s Digest Most Trusted Brand (aged care and retirement villages): 2014, 2015, 2016, 2018, 2019
Reader’s Digest Quality Service Award (retirement villages): 2015, 2017, 2018, 2019